“If there is a simple, easy principle that binds together everything I’ve done, it’s my interest in people and their relationship to things. … I’m interested in why people like things, and what gives them a feeling of long-term reward, what gives them pleasure, and what excites them. Ultimately, my interest centers on the effect that design has on someone.”

Lovely piece from Maria Popova today, Bill’s birthday, on Brain Pickings.

“Few people think about it or are aware of it. But there is nothing made by human beings that does not involve a design decision somewhere.”

“The only way to experience an experience is to experience it” (Bill and I were enjoying explaining why user experience prototypes were important at the time)

Well hello there!