Bill was such a grounding presence to be around at IDEO. I had the honor to help him build the Designing Interactions website with my colleague Katie Clark. He always had a smile on his face and his laugh was infectious. His sage advice was always from the heart and his hugs were from the soul. I was also inspired by his love for his wife Karin. Even after all the years they had been together there was always a twinkle in his eye when he spoke of her. Thank you Bill, for your kind heart and gentle soul. I am so lucky to have known you and I wish I could have gotten to know you more. I wish you peace on your next journey.

submitted by Angella (Enders) Okawa


I had the pleasure of meeting Bill while I was a design student at Virginia Tech in 2006. We had the best time while he was visiting. That was special. What a guy.

submitted by Tina


Was fortunate to meet Bill in LA in 2004 while interviewing him for a part of my Fulbright thesis on the role of education in design, the d-school, the ‘new’ and much needed design education. We talked a lot about designers being built as a ‘T’ – vertical skills and horizontal communication. A bridge between disciplines. He was a gentle giant, never boasting and always on the point. Was a privilege to see him more times after he moved to the East Coast, and lastly through his ‘Design Talks’ series. Mentor, leader – thank you for your openness, and for making an impact in my life and career.

submitted by Emilian Dan Cartis


I wish I had met Bill, but it’s more than enough consolation to have come across his contribution to the world, and be changed by his ideas. I took my cue from his idea of multi-disciplinary collaboration, and brought it with me as inspiration the first time I gave a pitch at Startup Weekend. I have Bill to thank for affirming the uniqueness I share with the world.

submitted by Mai


Tonight Dad was honored at the AIGA Centennial Gala. I was honored to be there with my Mum and sing a silly song at his memory. Silly songs: one of Dad’s many hidden talents.

submitted by Alex Moggridge


He was an idealistic fighter, each section of his dramatic life requires a lifetime effort for others to achieve, but he never met, always wanted to do something for the future and this world. We have been invited to talk at the same conference at least for three times. Although what he said was always similar, you can always be inspired by his insights and super nice personality. I still remember he was so proud to say that he made the graphic design of (the interior of) Designing Interactions by himself.

He said the reason he took the job of the museum is to communicate design to the mass, and enable design to enter people’s daily life. I went to the museum to see him in 2012, he was so excited to show me every details of the museum, introduce how they move a TATA car into the old museum. He was so proud to say that he had raised so many funds for the museum. He said my DESIGN Harvests project should been shown in his museum when the renovation is completed. At that time, Jobs was just passed away, in order to see the apple flagship store on Fifth Avenue, I declined the invitation to his apartment for lunch. I did not expect it became our last meeting, as he health condition seems great at that time. Later, I heard he had some problems and had already returned to California, after that came the bad news.

“Design for a meaningful life and a better world”, this is his life. We all know that he is now in paradise.

submitted by LOU Yongqi


I knew about Bill when I was deciding to become an Industrial Designer 35 years ago. There was an exhibition about british design in México City, I saw his work and decided to became an ID. I lost his track during years, the I knew he co-founded IDEO. I established contact with him to invite him to come to Universidad Panamericana campus Bonaterra in México, he came to give 4 conferences. Then we created a postgraduate program called Biointeractive Innovation. Now I have an investigation line about interaction in the virtual world. And you ask me how he changed my life…

submitted by Luis Arturo Méndez Alba


I was lucky enough to spend an evening meal sitting opposite Bill and share stories about Denmark, design and our opinions on user experience and usability. His way of insight driven problem-solving has inspired me and I look back at that chance encounter as a defining moment in my professional life. We lost a great man in so many ways and much too soon. But the legacy and memories he has left I am truly grateful for.

submitted by James Kelway


dear bill,
i miss you! i think of you almost every day. you lived in an exemplary way. ”WWBD?”


submitted by katie shelly


“If there is a simple, easy principle that binds together everything I’ve done, it’s my interest in people and their relationship to things. … I’m interested in why people like things, and what gives them a feeling of long-term reward, what gives them pleasure, and what excites them. Ultimately, my interest centers on the effect that design has on someone.”

Lovely piece from Maria Popova today, Bill’s birthday, on Brain Pickings.

submitted by Katie Clark


Letter from Bill Moggridge to Cass Moggridge (Bill’s sister-in-law), 23rd of June (year not given).

Dear Cass,

Well I suppose I must tell you the story of my terrible adventure in Kalamazoo. Kalamazoo sounds as if it should be in the middle of the Sahara desert doesn’t it, but it is in the flat lands of Michigan between three of the great lakes.

I was staying in the Sheraton hotel in one of those hotel rooms on the sixth floor which was entirely indistinguishable from all those other hotel rooms on the sixth floor of any Sheraton anywhere. I went to sleep at about 11.30 pm and slept soundly for a time; then woke up suddenly, put on the light and walked straight to the door of the hotel room. I opened it and checked that the corridor was empty and then took half a step forward. I can still feel the sensation of the door pushing against my bottom and gently propelling me into the corridor, followed by that inexorable click as it shut leaving me in the corridor without a stitch of clothing on.

My room was near the lift so I thought it would be wise to head off in the other direction in search of an open door to a laundry cupboard with a towel in or something, or perhaps a waste paper basket, or a polythene bag, or anything.

The corridor was completely empty; just locked doors and an ice machine, with an exit staircase at the end. I tried going up to the roof but even that was locked.

By this time I realized that I’d probably been woken by the urgent need to pee. But where? No receptacles visible, so I was forced to dismantle a wall mounted ashtray, which when duly filled I deposited on the exit staircase.

Well would the next floor down be exactly the same or would it offer some magical garment or covering? It was exactly the same of course – just locked doors and an ice machine. And so was the next and the next. Finally I arrived at the ground floor level and cautiously peered into the corridor, to find with some dismay that it could not be the witching hour as the music was still coming from the bar and that someone was walking along the corridor towards the bar and the reception desk beyond it.

There seemed no alternative to the parking lot. Quite cool and refreshing really. Round the back of the hotel I spied an enormous skip and thought. “Ah- lovely rubbish.” Lifting up the heavy steel lid I rummaged around inside, just reaching in by standing on tiptoe. And then the reward. Newspaper! Folding the sheets together I manufactured a sort of Hawaiian skirt; unfortunately it was not entirely secure so I had to walk with both elbows tucked in to hold it up.

I then marched into the hotel along past the bar and up to reception where a guest was talking to the receptionist. “ You’ll never believe this but I locked myself out of my room” was my explanation. The receptionist had never moved so fast I had another key in my hand within 3 seconds.

Then back past the bar, up in the lift, dressed, down the corridor, picked up my ashtray and brought it back, emptied cleaned and returned it, back to bed and fell into a dreamless sleep.

The poltergeist had not quite left however; before I got back to Palo Alto I missed 2 planes and got myself booked on another which had been cancelled for the last four months.


PS I hope you will be persuaded by Karin’s suggestion and take a week off (or two) with us.

submitted by Cass Moggridge